If you are an e-mail marketer, you are under the constant pressure to avoid spam.
Keep in mind that you never buy E-Mail Lists and never send e-mail to people who unsubscribed.
Generally, e-mail service providers like mail chimp helps in crafting e-mail/creative templates. It provides an exchange server at backend which makes sure that the e-mail goes to a person who is supposed to receive it. While doing this e-mail service provider check for spam or phishing or malware and also provide analytics.
Phishing is very dangerous, here what people do is that they craft e-mail and send it to people and wherein those e-mail looks to be coming from a genuine source asking for your personal data (PII-Personal Identifiable Information).
Ways to identify and catch spam:
- E-Mail Content – win million awards, lottery, free, sign up for free
- Subject Line – win, free, prize, Ponzi scheme, transfer money
- Make sure that you’re not on any email blacklist
- Sender History – sender’s email id has been marked as spam previously
- Avoid large attachments (2MB to 3MB e-mail size would be perfect)
- Bad quality of images/video/link quality
- Frequency of sending emails every day or every hour