The framework for inbound marketing may looks complicated but it’s very intuitive. The other thing about the inbound marketing is that it is very strategic in nature. It also impacts your SEO activity, blogging activity, social post etc.
The inbound marketing has rapidly become an important part of marketing strategies. It is designed to attract visitors to your website, convert traffic into leads, close those leads into customers and engage your customers throughout your relationship. And most importantly, inbound marketing focuses on combining your marketing and sales process. The customers are attracted by developing high quality an targeted content that is distributed through multiple online channels. When a customer is on your website the next job you have to do is to make then fill up a form through a call to action so that you can get the details like contact number, e-mail etc. After getting the details you can brief your customers about your product or benefits, some offers or discounts through e-mails or CRM. The next thing you have to do is to delight your customer so that they refer your product among other people.
So the heart of everything is the user or buyer. Your job is to identify the buyer and solve their problems through multiple content targeted at each stage of buyer journey.